Case Study: Conair Group boosts trade show leads and pipeline with Gatesman

Conair drives $1.7M in new sales with Gatesman

Conair Group, a leading supplier of plastics processing equipment, partnered with Gatesman to solidify its position as an industry leader and launch its new AI-integrated conveying system. Their challenge was to stand out at the industry's largest trade show, NPE2024, and effectively demonstrate their new product's benefits without real-world footage available.

Gatesman developed a comprehensive campaign featuring bold creative, a character-driven 3D animation for the product, and an immersive trade show presence with a custom claw machine and high-visibility digital retargeting. This solution successfully captured over 1,110 qualified leads and drove more than $1.7 million in new sales opportunities from the five-day event, with the product animation also garnering over 404,000 views.

Conair Group