Case Study: Array Technologies boosts global leads and site traffic with Gatesman

Array Technologies drives 74% more website sessions with Gatesman

Array Technologies, a company in the energy industry, faced a challenge when a competitor launched a new solar tracker product. Array needed to launch its own innovative product, OmniTrack, to a niche global B2B audience but lacked a marketing analytics model for data-driven optimization, which was crucial for a successful campaign.

Gatesman developed a solution that involved strategically buying relevant media on platforms like LinkedIn and through industry publishers. They also created an analytics roadmap and performance database to enable better tracking and optimization. This approach led to a 74% increase in website sessions, over 1,000 leads, and an estimated 82% return on investment for Array Technologies.

Array Technologies