Case Study: Deep River Waterpark achieves streamlined all-in-one POS, seamless eCommerce and actionable reporting with Gatemaster Technology

Deep River Waterpark - Customer Case Study

Deep River Waterpark in Merrillville, Indiana, led by Jim Basala, Sasha Mateer and Chris Nawracaj, was struggling with a fragmented point-of-sale and ecommerce setup that hurt operations. Their prior POS had functionality problems, used a separate third‑party retail solution that couldn’t communicate with admissions (so they couldn’t bundle retail/food with tickets), and relied on external ecommerce software that required double data entry—so they turned to Gatemaster Technology for a better solution.

Deep River implemented Gatemaster Technology’s Enterprise Edition and Gatemaster eCommerce to replace the modular stack with one integrated system. The unified platform eliminated double data entry by sending online sales directly into the main database, simplified inventory and ticketing, provided customizable reporting and real‑time register monitoring, enabled online cabana reservations (boosting rentals), reduced paperwork and future integration costs—resulting in faster operations, clearer reporting and measurable time savings.

Deep River Waterpark

Jim Basala

Chairman