Case Study: Zen Internet strengthens its brand position with a Force for Good campaign by Gasp

Zen Internet launches Force for Good campaign in March with Gasp

Zen Internet, an internet and telecoms provider, sought to articulate its inherent purpose-driven ethos to both new and existing business customers as a crucial part of its growth strategy. The company needed help from Gasp to communicate that being "a force for good" was its core differentiator, moving beyond a standard branding exercise to share its authentic values.

Gasp developed a brand positioning campaign that rejected a "superhero" narrative in favor of a relatable "doing our bit" message. The solution included a toolkit of customizable content such as a launch video, social assets, and a comprehensive campaign book. The Zen team fully backed the energetic and playful campaign, with marketing executives praising the fantastic production and noting the assets were exactly what they needed to put the campaign into action.

Zen Internet