Case Study: Zattoo achieves faster European B2B growth with Gasp’s full marketing strategy

Zattoo boosts new web traffic 32.7% with Gasp

Zattoo, a TV as-a-Service provider, faced the challenge of launching its established B2C product as a new B2B offering in competitive European markets. Their goal was to create a distinct and memorable brand campaign to drive European growth and become the partner of choice for ISPs and telcos. To achieve this, they engaged the vendor, Gasp, to develop a new marketing strategy.

Gasp implemented a comprehensive solution, beginning with extensive research to inform a new brand direction. They developed a bold creative campaign with the core proposition of "streamwork," which was deployed across various assets including landing pages, social graphics, and podcast ads. The results from an 8-week campaign in Sweden were significant, with Gasp's work driving a 32.7% increase in new web traffic, a 23.45% rise in direct traffic, and a 20.83% boost in organic search.

Zattoo