Case Study: Startle drives research-led growth with Gasp

Startle grows EBITDA by 44% with Gasp

Startle, a tech company providing background music and in-store tech solutions for retail and hospitality businesses, faced a significant challenge when the COVID-19 pandemic struck. Their customer base was heavily impacted as market environments and consumer behaviors changed markedly. They partnered with the vendor Gasp to execute a two-speed strategy: gathering immediate intel to generate content and cementing their long-term position as a research-based thought leader.

Gasp devised the "Mind The Gap" initiative, a free-to-access consumer behavior research hub. They conducted continuous primary research via Google Surveys to provide crucial, up-to-the-minute insight for the sectors reopening after lockdown. This strategy positioned Startle as a solutions provider and supported lead generation. The campaign was highly successful, helping Startle achieve a 44% growth in EBITDA in 2020 despite the challenging conditions.

Startle