Case Study: Samaritans supports mental health in isolation with Gasp’s ISOLATED Talks

Samaritans supports mental health with Gasp’s ISOLATED Talks, reaching 10,000 daily hits

The customer, Samaritans, a mental health charity, was facing the UK's biggest mental health crisis due to the isolation and anxiety caused by the COVID-19 lockdown. The challenge was to ensure people in isolation knew they were not alone and to provide critical support. The vendor, Gasp, responded with the ISOLATED Talks® initiative.

Gasp created ISOLATED Talks®, a platform for donated video talks from industry leaders, which grew to include a billboard campaign and a mental health-focused radio station. The solution raised thousands of pounds for Samaritans, garnered over a year's worth of video views, and connected a global audience from over 80 countries. Gasp's initiative is credited with helping to save lives and destigmatize mental health.

Samaritans