Case Study: Langleys Solicitors boosts inquiries with Gasp’s research-led brand advertising campaign

Langleys Solicitors boosts online inquiries 297% with Gasp

Langleys Solicitors, a UK law firm, faced the challenge of standing out in a saturated market and changing public perceptions that law firms are unapproachable and difficult to understand. They partnered with the vendor ...Gasp! on a comprehensive research, brand positioning, and advertising campaign to become more memorable and top-of-mind for potential clients.

The solution from ...Gasp! involved extensive market research to identify white space, leading to a refreshed brand identity using claret and gold tones, new typography, and a distinctive sonic jingle for radio ads. The "Langleeeasy" campaign was executed across multiple channels. The results were significant, including a 15% quarter-over-quarter increase in web traffic, a 19% rise in search volumes, and a massive 297% boost in online inquiries. A radio ad campaign also achieved over 56,000 impressions with a 97.4% listen-through rate.

Langleys Solicitors