Case Study: DICE tackles event diversity apathy with ...Gasp! OOH campaigns

DICE launches diversity campaign across 87,192 Wembley fans with Gasp

The customer, Diversity and Inclusion at Conferences and Events (DICE), faced the challenge of apathy and a significant lack of diversity in event speaker lineups and content. To drive awareness and push for tangible change, they partnered with the vendor ...Gasp! and its initiative, ISOLATED Talks®, to launch an advertising campaign.

The solution implemented by ...Gasp! was the creation and deployment of a national Out of Home (OOH) campaign with the message "Your Event Is Broken Without Diversity," which featured striking creative work conceptualized by university students. The campaign ran on digital billboards donated by Clear Channel and at high-profile locations like Wembley Stadium. This ...Gasp! initiative successfully generated significant industry discussion and press coverage, positioning DICE as a leader in accelerating progress toward greater diversity and inclusion in events.

DICE