Case Study: Addleshaw Goddard (AG Integrate) boosts lead generation with Gasp

Addleshaw Goddard grows new clients 10x over target with Gasp

The customer, Addleshaw Goddard (AG Integrate), faced a challenge with limited growth potential. Their business, which provides freelance legal resourcing, relied solely on referrals and had no prior investment in conspicuous marketing. They tasked the vendor, Gasp, with developing a distinctive campaign to break through in a commoditized market and communicate their personable, human approach to matchmaking.

Gasp developed a research-backed creative campaign centered on the idea that "Almost Right is 100% Wrong." They created memorable, intentionally mismatched pairings brought to life with detailed illustrations. This solution by Gasp was highly successful, achieving over 10 times its commercial target, a campaign ROI of over 1200%, a nearly 10% increase in new clients, and exceptional engagement rates, alongside winning multiple industry awards.

Addleshaw Goddard (AG Integrate)