Swift card - Customer Case Study

The Swift card is the West Midlands version of the Oyster card. Working within pre-existing Swift branding and design assets, we produced 4 animations to support the launch of the card. This animation is the main overview and promo to support the product launch; the others each explain specific tasks such as ‘how to buy credit and top up your card’. It was important that the scripts used plain English and we commissioned a popular local DJ to voice the videos.