Selfridges - Customer Case Study

Selfridges has over 2500 staff working at its flagship store on Oxford Street, with many of them part-time, only working during the busiest times of the day. It’s critical these staff get all the health and safety training and there’s nothing as important as fire evacuation procedures. Video is perfect to deliver this training as part of new employees’ inductions and training refreshes. We combined animated 3D and static graphics information recaps with video, filmed mostly whilst the store was closed.