Birmingham Westside Extension - Customer Case Study

Animation combines perfectly with video and that’s especially true when you’re trying to sell the vision of something. Produced to get the public excited about the new metro extension in Birmingham it needed to be partly promotional in tone, but its key purpose is to inform, getting across the complexities of building a metro network as well as the benefits that it will bring. Graphically, we combined 2D and 3D elements to present a variety of concepts, from region-sized maps to nitty-gritty details of engineering issues in an easily understandable and engaging style.