Case Study: Hunnicutt Construction boosts organic visibility and AI search presence with Garza Web Design

Hunnicutt Construction triples ranked keywords to 218 with Garza Web Design

Hunnicutt Construction, a Richmond-based commercial construction firm, faced the challenge of its strong offline reputation not translating into digital visibility. Their outdated website was difficult for serious B2B buyers and AI search tools to find, causing them to lose out on high-value projects. To address this, they partnered with Garza Web Design for a comprehensive website redesign and strategy focused on visibility.

Garza Web Design implemented a solution focused on making Hunnicutt the easiest serious option for buyers to verify. This involved building a fast, secure site foundation, using clean semantic HTML and schema markup for machines, and creating substantive project narratives. The results were significant: within 90 days, ranked keywords tripled from ~70 to 218, organic traffic peaked at 84 monthly visits from a 15-28 baseline, and the site earned an AI Visibility score of 21 with 15 pages cited across major AI platforms.

Hunnicutt Construction