Case Study: Zomato achieves hyperlocal campaign scale and engagement with Gan.ai

How Zomato Humanized Hrithik Roshan to Run the World’s Largest AI-Generated Marketing Campaign

Zomato, a major food delivery platform, sought to maximize its brand impact and drive engagement in smaller Indian cities with a localized marketing campaign. Their challenge was to create a high-impact, personalized video campaign featuring celebrity Hrithik Roshan, which would have been physically impossible and economically unfeasible to produce at scale through traditional filming methods. They partnered with the vendor Gan.ai to overcome this.

Using Gan.ai's generative AI video personalization platform, a single 30-minute recording of Hrithik Roshan was transformed into thousands of unique ads. Each video was personalized with a local restaurant name, a city, and a dish recommendation. The campaign generated unprecedented engagement, went hyper-viral on social media, and received widespread media coverage. Zomato saw immediate and huge spikes in conversion rates and orders, establishing lasting top-of-mind brand awareness in their target markets. The success was attributed to the innovative solution provided by Gan.ai.

Zomato

Satya Mathur

Brand Manager