Case Study: vivo boosts frontline sales and employee morale with Gan.ai

How vivo Suprecharged Frontline Sales Performance by Making Every Team Member Feel Valued Using Gan.ai

vivo, a mobile phone manufacturer, was facing a communication gap between its CEO and its frontline retail staff in India. This disconnect was impacting team morale, loyalty, and performance. To inspire its team for the upcoming sales season, vivo partnered with the vendor Gan.ai and its AI video personalization service to create a more personal leadership message.

Using Gan.ai, vivo’s CEO recorded a single video. The Gan.ai platform then used this recording to generate thousands of unique, hyper-personalized videos for each employee, each featuring their name. This solution made every team member feel individually valued, leading to elevated motivation and a sharp increase in frontline sales performance. The campaign also achieved millions of social media impressions, significantly boosting vivo's brand image.

Vivo

Vinay Y

Retail Lead & Sales Strategy