Case Study: MPL boosts open rates and video engagement with Gan.ai

How Gan.ai’s Humanized Video Campaigns Helped MPL 3x Their Open Rates

MPL, one of the world's largest esports and online gaming platforms, faced challenges with low-impact celebrity campaigns, poor conversion rates, and a lack of brand recall. They partnered with Gan.ai to overcome these issues and better leverage their investment in influencer endorsements.

Using Gan.ai's generative AI video personalization, MPL created hyper-personalized videos from a single celebrity recording. The solution dynamically inserted each user's name, city, and a specific offer amount into the videos. This strategy delivered astounding results for Gan.ai's client, including a 5x increase in video completion rates, a 3x increase in open rates, and a 2.5x increase in click-through rates, significantly boosting user re-engagement and conversions.

MPL

Tejnoor Grover

Product Marketing & Growt