Case Study: Sports Betting Company strengthens compliance with GAN Integrity

Sports Betting Leader Backs A Compliance Winner In GAN Integrity

Sports Betting Company is a rapidly growing online sports betting leader in the US, with more than 12 million registered users and a business shaped by frequent acquisitions. Operating in a highly regulated industry with complex, jurisdiction-specific laws, the company needed a stronger way to manage Conflicts of Interest (COI) and Gifts & Hospitality (G&H) across employees, contractors, and related parties. It turned to GAN Integrity for a more robust compliance solution.

GAN Integrity implemented an accessible, automatable COI and G&H solution that lets Sports Betting Company capture, assess, and manage disclosures across different employee groups. The platform also cross-references self-disclosures with data from other systems, such as expense reimbursement tools, helping the company identify risks faster, spot trends, and reduce long-term compliance exposure while maintaining regulator and customer trust.