Case Study: RedBus achieves 40% growth in brand value and CSAT with Gamooga

RedBus witnessed 40% growth in brand value and CSAT scores

RedBus, India’s leading online bus ticketing platform, needed to move beyond one-size-fits-all email blasts and improve booking conversions, reduce abandonment, and deliver more personalized offers across channels. To solve this, RedBus partnered with **Gamooga** and used its marketing automation and omni-channel customer engagement platform to better understand customer behavior and target users based on travel history, journey dates, destinations, and on-site/app activity.

With **Gamooga**, RedBus built automated, 1:1 customer journeys for cross-sells, funnel dropouts, dynamic offers, return-trip reminders, and checkout error recovery across web, app, email, SMS, and browser push. The impact was significant: personalized campaigns delivered **5X** better results than traditional promotions, website/app sessions increased by **50%+**, funnel dropout rates fell by **33%**, bookings rose by **17%**, return-ticket bookings improved by **40%**, checkout-related conversions improved by **30%**, and RedBus reported a **40% increase in brand value and CSAT scores**.

RedBus