Case Study: Singapore Management University boosts student engagement with Gametize’s GameLead

SMU works with Gametize to produce a gamified learning experience

Singapore Management University (SMU) was facing a challenge with low student engagement in its core Leadership and Team Building (LTB) classroom module. The university partnered with the vendor Gametize to address this by creating a more fun, exciting, and accessible learning experience through a pilot gamification program.

Gametize's solution was the creation of GameLead, a gamified platform available on web and mobile. It featured weekly challenges that encouraged students to apply class learnings and interact socially. The pilot for 177 students resulted in over 9,262 challenge completions. Measurable impact showed that 61.9% of students felt much more engaged due to GameLead, and 97.3% recommended its future use for the module.

Singapore Management University