Case Study: SBA boosts sales training and engagement with Gametize

SBA sales reps improve their numbers with a training game from Gametize

SBA Malaysia, an initiative by a multinational electronics company, engaged Gametize to address a lack of engagement in its sales training programs. The challenge was to improve product knowledge and customer service for a large, diverse group of over 4,000 retail employees and non-employee partners, while also providing the client with access to crucial user analytics.

Using the Gametize platform, a tailored "Academy" was created featuring competitive challenges that covered product information and sales techniques. The solution led to significant results, including over 4 million challenge completions. Gametize reported that 82% of sales reps saw an improvement in their numbers, with an average sales increase of 22.7%.

SBA