Case Study: a leading mobile network operator achieves engaging graduate recruitment and stronger employer branding with Gametize's Robo G app

A telecommunications firm uses Gametize to find the best and brightest talents to induct into the MA Program

A telecommunications firm used Gametize to tackle the twin challenges of enhancing its employer branding and generating awareness for its graduate recruitment program. The company sought to provide an engaging application process that educated candidates on its history and values, while also shifting public perception of the brand to be more than just a telecom provider.

The vendor, Gametize, implemented the Robo G app, a gamified solution that guided applicants through a series of quests featuring text, photo, and quiz challenges. The campaign successfully educated potential recruits and generated strong engagement with 99 players completing 1,016 challenges. Gametize's platform helped the client win an award for "Best Use of Social Media" and provided an efficient, innovative hiring process that was highly praised by candidates.

Telecommunications Firm by Robo G

Joanne Q.

Telecommunications Firm by Robo G