Case Study: Unilever boosts Lux engagement with Gametize’s personality quiz

A leading multinational company uses Gametize to create an engaging personality quiz to match users to their perfect fragrance

Unilever sought to drive community engagement and loyalty for their Lux brand in a self-sustaining, organic way. Their challenge was to create an interactive component for the House of Lux website that would not only attract users but also keep them coming back. To address this, they partnered with Gametize to implement a personality quiz.

Gametize provided a scalable personality quiz engine for the "Which Lux fragrance is for you?" campaign. The solution achieved highly engaging results, including a 92% completion rate and over 12,500 quiz submissions. This successfully created a personalized and shareable experience for users, with the average time spent on the quiz being four times higher than Unilever's benchmark.

Unilever