Case Study: a leading financial services group achieves faster, standardized recruitment with Gametize

A leading financial services group automates their recruitment process while building a positive company culture

A leading financial services group in Asia faced significant challenges in managing the high volume of applicants for its Management Associate Programme. The traditional, labor-intensive vetting process was time-consuming, costly, and subjective. To address this, the group partnered with Gametize to create a more standardized, efficient, and engaging recruitment solution that would also strengthen their employer branding.

Gametize implemented a two-part gamified platform called Journey Around Asia. It consisted of a Delightful Adventure phase to educate applicants about the company and a JOY! Quest that used situational judgment tests to assess alignment with company values. This solution from Gametize successfully automated the initial screening process, funneling 3,000 applicants down to 500 qualified candidates within two months at a minimal cost, while simultaneously promoting a fun and positive brand image.