Case Study: ZOA Energy boosts customer retention with Gameball

ZOA Energy boosts repeat purchases 50% with Gameball

ZOA Energy, a beverage brand backed by Dwayne "The Rock" Johnson, faced the challenge of converting its massive retail presence into sustained direct-to-consumer loyalty. In the competitive energy drink market, they needed to build lasting relationships with customers and turn one-time buyers into repeat brand advocates. To address this, they partnered with vendor Gameball to implement a gamified loyalty program.

Gameball's solution was the "Warrior Rewards" program, which featured challenges, VIP tiers, birthday rewards, and referrals to create an engaging brand experience. This implementation led to significant improvements in customer retention and repeat purchase behavior on ZOA's DTC channel, successfully turning routine transactions into an achievement-oriented journey for their customers.

ZOA Energy