Case Study: Whites builds an award-winning omnichannel loyalty program with Gameball

Whites unifies omnichannel loyalty across 130+ branches with Gameball

Whites, Saudi Arabia's largest beauty and wellness retail chain, faced the challenge of unifying its customer loyalty program across its 130+ physical branches, website, and mobile app. Their customer data was siloed, making an online and an in-store purchase from the same person appear as two different customers. They needed a solution that could integrate with their existing tech stack and enforce different reward rules for their diverse product categories, including regulated pharmacy items. They partnered with Gameball to solve this.

Gameball implemented an omnichannel loyalty program called Ana Whites, which integrated with Whites' POS, e-commerce platform, and other systems to create a single customer view and a unified points balance. The solution included tiered rewards, gamification, and a referral program. The results were significant, including a 49.62% average month-over-month growth in customer lifetime value and a 48.32% growth in redemptions. For this success, Gameball was named Loyalty Partner of the Year by Whites.

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