Case Study: Virgin Megastore boosts loyalty and retention with Gameball

Virgin Megastore boosts loyalty members by 62% with Gameball

Virgin Megastore, a leading entertainment and lifestyle retailer in the MENA region, faced the challenge of its transactional loyalty program failing to engage its tech-savvy customer base. Their existing "Circle" program only offered flat discounts and lacked the excitement and segmentation needed to reflect their vibrant brand. They partnered with the vendor Gameball to implement a more dynamic and omnichannel loyalty solution.

Gameball revolutionized the program by deploying a gamified loyalty ecosystem featuring VIP tiers, badges, and campaigns that rewarded non-transactional behaviors. This solution was seamlessly integrated across Virgin Megastore's retail stores, website, and mobile app. The results were significant, including a 62% growth in loyalty members and a redemption rate of 19%, which was double the industry average. Gameball's implementation successfully increased deep customer engagement and retention.

Virgin Megastore