Case Study: Trolley achieves 30% sales growth with Gameball gamified loyalty

Trolley drives 30% sales growth with Gameball

Trolley, a leading convenience store chain in Kuwait, faced challenges in building lasting customer relationships and driving digital engagement for its new mobile app amidst growing competition. They needed a loyalty solution beyond basic punch-card systems to drive app adoption, unify in-store and digital customer data, and compete with food delivery aggregators. They partnered with Gameball to implement a comprehensive loyalty and gamification solution.

Gameball provided an omnichannel platform featuring a rewards engine, gamification mechanics like badges and challenges, and integrations with Apple and Google Wallet for reduced friction. This solution drove a 30% increase in sales and a 33% uplift in customer lifetime value. Automated messaging drove tens of thousands of customer actions monthly, and a digital wallet integration led to a 30% increase in redemption activity. The program also generated over 5 million views on social media content.

Trolley