Case Study: Mano boosts repeat orders and loyalty across Nigeria and Angola with Gameball

MANO drives 41,406 reward-led orders with Gameball across Nigeria and Angola

Mano, a multi-vertical delivery app operating in Nigeria and Angola, faced the challenge of creating customer loyalty in a market with near-zero switching costs. They needed a single program that could work across two different currencies, languages, and six product verticals without adding friction to their core promise of twenty-minute delivery. To address this, they partnered with Gameball to implement a loyalty and retention solution.

Gameball implemented a solution featuring cashback points in local currency, a three-tiered level system based on order frequency, and a challenge board. This was integrated directly into Mano's React Native app via a mobile SDK and server-side APIs, allowing the existing couponing engine to remain in place. The results for Gameball were significant, with over 41,406 reward-led orders and 48,844 reward redemptions, while more than 90,000 customers enrolled in the loyalty program.

MANO