Case Study: Gourmet Egypt boosts customer engagement and spend with Gameball

Gourmet Egypt boosts revenue 39.6% YoY with Gameball

Gourmet Egypt, a premium grocery retailer, faced a challenge with its loyalty program. While its Gold and VIP members were highly engaged, its largest segment, the Silver tier, remained static. The company needed to activate this dormant majority to drive overall performance and increase customer spend value. To address this, Gourmet partnered with vendor Gameball to implement a gamification strategy.

Gameball designed a multi-layered solution featuring micro-segmented purchase streaks and a daily Ramadan calendar. This approach provided personalized, achievable targets and varied daily interactions to turn loyalty into a habit. The results were significant, with the previously static Silver tier customers actively joining the programs. Gameball's solution successfully increased engagement and purchase frequency across Gourmet's customer base during peak seasonal periods without resorting to margin-eroding blanket discounts.

Gourmet Egypt