Case Study: Deraah Trading Company unifies omnichannel loyalty across 850 stores with Gameball

Deraah launches unified loyalty across 850 stores with Gameball, driving 4X LTV for redeemers

Deraah Trading Company, a leading beauty and fragrance retailer in Saudi Arabia, faced a significant challenge in launching a loyalty program. For three years, they were unable to unify customer data that was scattered across disparate online and offline systems, including Microsoft Dynamics and Salesforce. This fragmentation left them blind to core customer metrics and prevented the creation of a cohesive loyalty strategy.

Gameball solved this by implementing its loyalty platform to seamlessly integrate Deraah's complex tech stack. The solution created a unified customer profile, enabling the launch of an omnichannel loyalty and gamification program called Mukafaati. The results for Deraah were transformative, including a 4x increase in the lifetime value of redeemers versus non-redeemers and a 32% growth in the purchase frequency of members who redeemed rewards.

Deraah Trading Company