Case Study: Buffalo Burger boosts repeat purchases and direct orders with Gameball

Buffalo Burger lifts repeat purchases 63% with Gameball

Buffalo Burger, Egypt's largest burger chain, faced the challenge of heavy reliance on third-party food delivery apps, which charged high commissions and reduced their margins. They needed to shift customer behavior to drive direct sales through their own website and app while increasing order frequency. They partnered with Gameball to implement a comprehensive loyalty program.

Gameball implemented a points-based loyalty and gamification solution integrated across Buffalo Burger's app, website, and physical stores. The program featured a multi-tier VIP structure, a referral program, smart point multipliers, and QR code integration for in-store purchases. This omnichannel strategy resulted in a 63% uplift in repeat purchase rate and a 165% growth in redemption rate, successfully shifting sales to their direct channels.

Buffalo Burger