Case Study: Breadfast boosts retention and protects margins with Gameball

Breadfast boosts retention with Gameball and drives 1M monthly orders

Breadfast, a leading YC-backed grocery delivery app in Egypt, faced the challenge of retaining customers after their initial order in a highly competitive market. They needed a powerful system to boost purchase frequency and strategically incentivize purchases of their higher-margin private label products without eroding their thin margins through excessive discounting. They partnered with the vendor Gameball to implement a loyalty solution.

Gameball implemented a full-suite loyalty program centered around challenges, badges, and points. This solution included strategic points multipliers for private label products and a seamless native mobile app integration. The program successfully increased retention and repeat purchases, driving massive customer engagement with hundreds of thousands of participants in key challenges and supporting Breadfast's fintech ambitions.

Breadfast