Case Study: AxisPay boosts customer lifetime value by 36% with Gameball

AxisPay increases LTV by 36% with Gameball

AxisPay, a leading regional fintech and digital wallet provider, faced challenges with scaling and customizing their in-house loyalty and referral system. They needed a strategic way to drive user engagement towards higher-margin services like bill payments without relying on costly cash rewards. To overcome these technical and time-to-market limitations, they partnered with Gameball to implement its loyalty and gamification engine.

Gameball provided a rapid solution by implementing custom points earning rules tied to transaction profit margins, a cashback coupon engine, and high-engagement Spin & Win campaigns. This approach successfully incentivized profitable customer behavior. As a result, AxisPay increased customer lifetime value by 36% and achieved a 20% month-over-month growth in customer retention rate.

AxisPay