Case Study: Al Tamimi Markets boosts loyalty engagement with Gameball gamification

Al Tamimi Markets drives 500k+ game engagements with Gameball

Tamimi Markets, a major grocery chain in Saudi Arabia, faced the challenge of deepening customer engagement beyond its basic Themari loyalty app points system. They needed to create interactive, culturally-relevant campaigns to drive repeat visits and build an emotional connection with the brand, especially during key seasonal moments, but lacked the tools to do so. They partnered with Gameball to implement a gamification solution.

Gameball provided a full-stack gamification engine integrated into the Themari app. The solution included a variety of web and in-app games like Spin-the-Wheel, daily trivia, and a Catch & Collect game, often co-sponsored by brands like Almarai. This transformed passive shoppers into active participants. The results were significant, with over 500,000 game engagements and a participation rate exceeding 50% of valid app users. Gameball's implementation successfully drove daily engagement and habit building.

Al Tamimi Markets