Case Study: Wells Fargo expands financial education for student-athletes with Game Plan

Wells Fargo grows athletic department engagement 375% with Game Plan

Wells Fargo, one of the largest banks in the United States, sought to provide financial education to student-athletes beyond its established on-campus workshops. The bank needed a partner with a trusted digital platform to increase access and engagement for this audience. They partnered with vendor Game Plan to leverage its SaaS platform designed for athlete development.

Game Plan implemented a solution by integrating Wells Fargo's existing financial content into its eLearning platform, branding it, and scaling its distribution to athletic departments. The results were significant, with Wells Fargo's engagement with athletic departments growing 375% and course completions increasing 684% since 2017. This partnership now educates over 5,000 new athletes annually, leading to a renewed multi-year relationship between Wells Fargo and Game Plan.

Wells Fargo