Case Study: NBA G League consolidates player development into one platform with Game Plan

Uncovering players’ identities off the court and consolidating development programs into one platform

The NBA G League, the NBA’s official developmental league, wanted a better way to understand players’ identities off the court while also making academic and life-skills development programs more accessible. Before working with Game Plan, the league relied on generic assessments and separate programs that did not speak the language of players or deliver support on demand.

With Game Plan, the NBA G League consolidated multiple development programs into a single platform, including customized eLearning courses on topics like social media awareness and domestic violence prevention. Game Plan also enabled on-demand delivery at scale and added virtual mentorship and career services, helping the league better support players’ journeys and create new mentorship and career opportunities, though no specific numerical impact was provided.

NBA G League

Erjaam Hayes

Senior Manager of Player Development