Case Study: NBA G League consolidates player development programs with Game Plan

NBA G League consolidates 30-team player development programs on one platform with Game Plan

The NBA G League, the official developmental league for the NBA, faced the challenge of not truly understanding their players' off-court identities. Their existing generic assessments and disparate development programs were not delivered in a way that spoke to players and lacked an on-demand, scalable platform. They partnered with Game Plan to consolidate these programs and better support their players' journeys.

Working with Game Plan, the solution involved creating a single, consolidated platform featuring fully customized and branded eLearning courses on key topics, delivered on-demand. The vendor's technology also enabled the development of virtual mentorship and career service programs. As a result, the NBA G League can now deliver development resources at scale, giving players flexibility and helping the organization fully support its players.

NBA G League