Case Study: Big South Conference advances student-athlete career and financial literacy support with Game Plan

Big South Conference equips 10 member colleges with Game Plan for financial literacy and career services

The Big South Conference, a collegiate athletic conference with 10 member schools, faced the challenge of providing student-athletes with professional training and financial literacy education for life after sport. Existing programs were focused solely on athletics and academics, leaving a gap in preparing athletes for their careers. They partnered with vendor Game Plan to find a unified solution that would also serve as an asset in sponsor negotiations.

Game Plan implemented its eLearning course curriculums and online career services to address this need. The solution provided member schools with access to resources covering financial literacy and sexual violence prevention. For the conference leadership, Game Plan became a valuable tool for negotiating long-term sponsor relationships by offering potential partners the opportunity to recruit student-athletes directly through the platform.

Big South Conference