Case Study: The Barrow Group improves online experience with Galvin Technologies and Salesforce

The Barrow Group boosts class revenue 42% with Galvin Technologies

The Barrow Group, an award-winning NYC nonprofit performing arts center, faced significant challenges with its outdated and insecure website. Their multiple, disconnected databases for patrons, students, and donors created inefficient manual processes and a poor user experience. They partnered with Galvin Technologies to implement a unified solution to streamline operations and improve their online presence.

Galvin Technologies implemented Salesforce's Nonprofit Success Pack (NPSP) as the core platform, integrating it with tools like Blackthorn Events and Marketing Cloud. This consolidated all data into a single system, enabling self-service capabilities and automated marketing. The results were substantial, including a 42% increase in class revenue and data management time savings worth tens of thousands of dollars, allowing the organization to focus more on its artistic mission.

The Barrow Group