Case Study: AAIM Employers’ Association boosts member engagement and retention with Galvin Technologies and Salesforce

AAIM Employers’ Association boosts member retention to 95% with Galvin Technologies

AAIM Employers’ Association, a long-standing organization supporting small and medium-sized businesses, faced challenges in understanding member engagement due to inefficient, fragmented systems. This lack of integration made it difficult to track member activities and led to hundreds of hours spent on manual processes. To address this, they partnered with Galvin Technologies for a Salesforce implementation to streamline operations and gain deeper insights.

Galvin Technologies implemented a comprehensive Salesforce solution for AAIM, integrating disparate systems and automating key processes like event registration and marketing. This resulted in a 95% retention rate among engaged members, a 30% increase in training participation, and a reduction of 40 hours of manual work per month, significantly enhancing member value and operational efficiency.

AAIM Employers’ Association