Case Study: NFU Mutual Achieves World-Class Employee Engagement with Gallup

NFU Mutual sustains 99th-percentile engagement for 6 years with Gallup

NFU Mutual, a UK-based insurance mutual, faced the challenge of competing with larger rivals in a tough employment market. To improve business performance and retain talent, NFU Mutual partnered with the vendor Gallup, using their Q12 employee engagement survey, with the goal of transforming its workplace culture and achieving world-class employee engagement levels.

Gallup's solution involved a multi-year strategic partnership. NFU Mutual trusted Gallup's engagement science and implemented a disciplined approach focused on studying successful employees and managers to share best practices. Key initiatives included developing toolkits for leading hybrid teams and investing in widespread employee development. The results were exceptional: NFU Mutual reached the 99th percentile in Gallup's engagement database for six consecutive years and achieved a customer retention rate of over 95%, one of the highest in the UK insurance sector.

NFU Mutual