Case Study: Mercedes-Benz Financial Services Korea achieves a 10x financing sales turnaround with Gallup executive coaching

Mercedes-Benz Financial Services Korea drives 10x financing sales growth with Gallup

Mercedes-Benz Financial Services (MBFS) Korea was facing significant challenges, including a historic low in financing penetration rates, intense competition, and declining employee engagement. To address these issues, particularly the leadership challenges confronting Vice President of Sales Philip Park, the company engaged the vendor, Gallup, for a series of executive coaching sessions utilizing the CliftonStrengths assessment.

Gallup's solution involved one-on-one coaching for Park to rebuild his confidence and address a key blind spot: a lack of trust and intimacy with his sales team. By applying the Trust Equation framework, Gallup helped Park implement practical changes to improve team communication. This empowered the team to propose new, effective sales initiatives. As a result, Gallup's coaching contributed to a remarkable 10-times increase in financing sales for MBFS Korea between January and December.

Mercedes-Benz Financial Services (mbfs) Korea