Gallup
26 Case Studies
Case Study: John S. and James L. Knight Foundation strengthens trust research with Gallup
A Gallup Case Study
John S. and James L. Knight Foundation tracks trust in media with Gallup across 50,000+ respondents
The John S. and James L. Knight Foundation, an organization dedicated to fostering informed and engaged communities, partnered with Gallup to address a critical challenge: the rapid erosion of public trust in the news media and the impact of technology on democracy. Knight Foundation needed to fill a significant data gap in public opinion to spur evidence-based discussions and policy changes.
Gallup implemented a comprehensive research approach, conducting extensive surveys of over 50,000 respondents and developing innovative tools like the NewsLens platform to track actual media consumption behavior. This partnership produced over 12 reports, a popular podcast, and significant findings that were widely disseminated. The Gallup-Knight research garnered major media attention, was cited in congressional testimony, and established Knight as a leading voice on media trust, directly influencing the national conversation on democracy.
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