Case Study: Cookpad measures global home cooking habits with Gallup

Cookpad studies home cooking across 146 countries with Gallup

Cookpad, a global tech company with a recipe-sharing platform, needed to understand worldwide home cooking habits to fulfill its mission of making everyday cooking fun. No prior global analysis existed, so they partnered with Gallup to measure and track these behaviors over time using the Gallup World Poll.

Gallup implemented a consistent, ongoing global survey to analyze how frequently people cook and why. This solution provided Cookpad with profound, previously unknown insights and led to the creation of the World Cooking Index, a unique benchmark for tracking global cooking habits. The analysis garnered media attention and equipped Cookpad with the data needed to better achieve its global mission.

Cookpad