Case Study: Giropharm achieves streamlined sales territory planning and targeted prospecting with Galigeo

With Galigeo’s sales prospecting tool, the Giropharm network of pharmacies creates balanced sales territories

Giropharm, a cooperative network of 750 independent pharmacists, faced a slow, manual sales-territory process because their prospecting tool lacked geographical representation. To modernize field operations and improve visit planning, Giropharm adopted Galigeo’s location intelligence/mapping sales prospecting solution to visualize sectors and allocate territories more efficiently.

Using Galigeo’s mapping tool, Giropharm created equal, balanced sales sectors, increased the number of sales advisors while keeping them close to their members, and improved targeting to avoid internal competition and identify underserved areas. The solution enabled optimized sales routes, quick identification of overdue visits via map filters, faster CRM corrections and time savings in sectorisation, plus strategic maps for retirements, certification support and branding campaigns—delivering clearer territory ownership, higher advisor productivity and stronger member loyalty.

Giropharm