Case Study: Darty accelerates store expansion and localised marketing with Galigeo's Predictive POS geomarketing solution

Darty geomarketing software to boost store network

Darty, the French electrical appliances and electronics retailer, faced an ambitious expansion plan—opening a new store (company or franchise) about every ten days and ensuring local coverage targets (a store within 30 minutes of every French person and at least 20,000 homes around each store). Historically concentrated in large towns, Darty also struggled with a weak online presence, complex data architecture and ageing IT. To address this, Darty engaged Galigeo and deployed Galigeo’s Predictive POS geomarketing SaaS to support its network development and local customer relationship goals.

Galigeo implemented Predictive POS with intuitive dashboards, detailed maps, development planning, end-to-end franchise management and continuous local performance analysis. The solution sped up and improved decision-making, enabled lower-cost, better-targeted marketing campaigns, prioritized territories and customer segments, and strengthened customer loyalty and acquisition—helping Darty pursue its rapid store expansion and local coverage objectives.

Darty