Case Study: Cora achieves improved local campaign targeting and ROI with Galigeo's Predictive POS

Cora revolutionises POS communication with location intelligence

Cora, a major European hypermarket chain in the Louis Delhaize group, faced limits with legacy tools that slowed decision‑making and made local marketing, geomarketing and ROI hard to manage. To give store managers simple, independent control over point‑of‑sale communication and reduce churn through better local targeting, Cora turned to Predictive POS by Galigeo.

Galigeo implemented a real‑time geomarketing solution with AI/ML engines that let teams define distribution areas, segment customers by habits, and estimate campaign cost and ROI per action; mobile‑tracking data adds insight into population movements (e.g., Sunday profitability, cross‑shopping). The Predictive POS deployment improved campaign effectiveness, prioritised distribution areas, enabled targeted couponing and events, and delivered clearer ROI and cost control for Cora’s local marketing.

Cora