Case Study: Resorts World Genting achieves 40% more hotel bookings with GALE Partners

Resorts World Genting boosts hotel bookings 40% with Gale Partners

Resorts World Genting, the world's largest resort casino located in Malaysia, faced the challenge of increasing customer consideration and frequency of visits rather than building brand awareness. To address this, they partnered with Gale Partners.

Gale Partners designed and implemented an intelligent, digital ecosystem featuring a new approach to CRM and loyalty, along with a scalable website and mobile app. This data-driven solution delivered personalized experiences and geo-specific offers. The results for Resorts World Genting included a 40% increase in hotel bookings and a 300% increase in customer engagement.

Resorts World Genting