Case Study: Pella boosts sales and ROMI with GALE Partners

Pella boosts sales 11% with Gale Partners

The customer, Pella, faced the challenge of selling windows and doors in 2024 during a period of economic uncertainty when home improvement was not a priority for many. They needed a nuanced solution to generate sales leads across their 48 individual branches nationwide. The vendor, Gale Partners, addressed this by employing hyper-accurate audience propensity models and localized messaging.

Gale Partners implemented a solution involving tailored strategies for key audiences and continuous optimization of the marketing channel mix. They also introduced cost-saving measures, such as switching to a postcard format for direct mail. This strategy resulted in a 20% lift in appointment bookings from direct mail, an 11% increase in the efficiency of their SEM campaigns, and a 17% increase in total return on marketing investment (ROMI).

Pella